Consumers buy cars not only look at the price, buy new cars first calculate the hedge rate
Affected by the economy this year, the once booming Jiangmen car market slowed down significantly. Near the end of the year, the carts for impulse sales, prices have resorted to killer &rdquo “. However, this life-saving trick is like a “ double-edged sword ” in attracting consumers to buy cars at the same time, but also let them worry about the car just bought today, tomorrow may catch up with the price reduction. Some consumers helpless asked, now want to buy a car, what car to buy the most value? These consumers, how will their loss has become a key issue, so as to preserve and increase the rate of the best reference value to automobile brand has gradually been attention, and become a basis for many consumers Car Buying.
“ consumers do not buy or buy up
Reporters from the day before the River Road auto parts dealers learned that the car is now taking the price war between almost every day during the. Although car prices for those who are ready to buy consumer is a good thing, but the price is to advance Car Buying heart especially &ldquo &rdquo stuck;.
Owner Mr. Liu told reporters, compared to the price of other goods for car is much higher, is not easy to buy a car, who do not want to bite today to buy a car, found the &ldquo for second days; the Diaojia &rdquo. In his view, keep the price will only increase consumers Chibidaigou determination. It is understood that frequent car price changes have brought a small &ldquo to the car consumption market; the crisis of confidence ”. According to the Jiangmen DMV recent statistical data, the third quarter of this year, Jiangmen automobile (9 below) the new registration number of 3271 vehicles, compared to the third quarter of 2007 3680, fell about 11.1%, especially the September sales of newly registered 1054 vehicles, compared with the same period last year decreased by about 17.4%.
For this phenomenon, senior industry analysts believe that, “ consumers to buy or not to buy, the price of large area will only make the Chibidaigou psychological impact is more intense, coupled with the economic impact of rising oil prices, and so on, little effect of price cuts bailout.
A new idea of increasing the rate of
A large reduction in prices is difficult to arouse the desire of consumers to buy, consumers buy up or not buy psychology is also not expected manufacturers. Reporter observed, in &ldquo know what prices will be tomorrow; ” under the condition of many prospective owners are smart to give up “ step ” idea, to choose some models as increasing the rate of transition of &rdquo “. “ economic point to buy a car, so the price fell almost change again. ” this is heard in China TOYOTA reporter days before a prospective owners Mr. Zhou.
Perhaps for Jiangmen consumers, the hedge ratio is still a relatively unfamiliar concept. In fact, in Europe and the United States where car consumption is very mature, the hedge ratio has long been regarded as one of the important factors in choosing cars. Hedge ratio refers to some kind of models in use after a period of time between price and the original purchase price ratio. It is understood that the advantage of high inflation rate model is that its price is not affected by the wave of price reduction, so that the existing consumers bear less economic losses caused by product devaluation. In today's frequent domestic car market, the high hedging model of this advantage undoubtedly has been more fully reflected.
The needs of the market value of
With the fierce competition in the market, consumer attitudes and market performance, manufacturers have realized that prices are no longer a magic weapon to conquer the market and consumers. “ now car or to consider ‘ value ’ problem, everyone heavy goods, price is universal. But with the development and progress of society, the automobile market in Jiangmen is gradually developing from immature to mature, and is in a value oriented stage. ” TOYOTA relevant responsible person told the reporter, they think the value of goods and services to bring the most fundamental benefits to consumers, so we should not pay attention to Car Buying is the price, but should pay more attention to the value, because the value of “ is the real purpose of use. ” the director pointed out to reporters that this value includes five aspects, cost performance, failure rate (refers to the quality of the car), the use of cost, used car salvage and service.
Insiders pointed out that the price reduction may play a certain role in promoting the growth of sales in the short term. But in the long run, the sharp reduction of the brand image damage is enormous, will largely restrict the promotion of brand. In view of the current situation, price reduction alone has not effectively stimulated the growth of sales, and price competition has gradually been replaced by product essence, brand and service competition. And how to improve the product hedging rate and maintain a good public praise is the topic that manufacturers are facing now and even later.