Ford is anxious Mulally: all models will be introduced to China
Ford Chinese entered the market for many years, but in 2009 only 2% of the market share, which is clearly not satisfied with the results, after the financial crisis, with Ford gradually out of the crisis, its expansion in the China market significantly accelerated.
In July 18th, Ford and Jiangling jointly launched 300 thousand vehicle project in Nanchang Xiaolan Industrial Park, Ford obtained a new passenger car production base. At the same time, Ford and another partner, Changan automotive joint venture third plant construction is in full swing.
“ Ford will bring all of its models to the Chinese market. &rdquo CEO and President of Ford automobile; Alan · Mulally, declared. Mulally's words show that Ford will accelerate the introduction of new cars to china. At the same time, Ford's adjustment to its senior management team in China is also ongoing, a series of actions are pointing to the same clear goal: in the Chinese market to achieve its position in the global automotive industry in line with.
In July 23rd, Ford announced the company's second quarter global performance: its main business profit margins have several global growth, net profit and achieve $2 billion 600 million or 61 cents per share, representing a growth of $338 million.
Without special items, Ford realized pre tax operating profit of $2 billion 900 million, or 68 cents per share, an increase of $3 billion 500 million over the same period of last year, and an increase of $932 million compared with the previous quarter. So strong growth, making the two quarter of this year to become the company's best quarter since the first quarter of 2004, the company's automotive business and the entire company has achieved four consecutive quarters of pre tax earnings.
The company profit for the show, Ford is gradually from the second half of 2008, the outbreak of the financial crisis back to life. As the company continues to make profits, Ford has widened the gap between the American competitors who are in trouble.
Ford in its second quarter results report in 2011 clearly pointed out that Ford will continue to expand China and India emerging markets.
In July 26th, Ford president and CEO Alan · Mulally in the company of 2011 &ldquo ” Pathfinder; SUV again stressed that Ford is expanding in Chinese business, the future will own all models to China market.
Related to this, although Ford sales in China continue to maintain rapid growth in recent years, but compared with its rival General Motors, there is still a big gap. In the first half of the year, Ford sold nearly 20 new cars in the Chinese market.6 million, an increase of 46%, reaching the highest level in history, but its market share is still hovering around 2%. Ford rival GM in the first half of China to achieve 480 thousand passenger cars sales, an increase of 66%, the market share of more than 5%.
Chinese executives are intensively adjusted about how to expand business in China in the future, Alan · Mulally did not mention. But from the current Ford car in a series of actions, we can see that the adjustment has been deep into the factories, products, personnel arrangement and organization structure etc..
Changan Ford Mazda executive vice president Luo Minggang said, the company has developed a series of short, medium and long term product introduction plan; in the next 3 years, there will be at least 4 new products onto the market; the 4 is a new car, does not include the upgrading of existing products. Another Ford partner Jiangling also plans to introduce Ford: SU V made in china.
In the production of Changan Ford, Mazda third factory construction is accelerating, most will be formed after the completion of 300 thousand units of capacity, such as Changan Ford Mazda has prepared a total production capacity of 750 thousand units. In July 18th, Jiangling Motors and Ford jointly launched 300 thousand vehicle project in Nanchang Xiaolan Industrial park. The two sides will also cooperate to expand the field of passenger cars.
In addition, Ford's recent series of intensive adjustments to its top management team in China also attract people's attention. In July 27th, Ford announced that Ms. Li Ying was appointed Vice President of Ford motor (China) Co., ltd.. 4 months earlier, Liu Taidi had left the post.
In June 3rd, Taiwanese Liu Chunwei retired from the position of deputy general manager of Ford sales in Changan, replacing him with an American Baker from Ford headquarters in the United states. In addition, Ford Asia Pacific PR corporate communications director in the days before the change of the original Daimler Northeast Asia Investment Company public relations department director ho Chuan was successfully poaching.
It is not clear whether the adjustment of Ford's management team in China is over, but one of the characteristics found in the multiple personnel changes is that American executives have taken over, and even replaced the position of the original chinese.
Accelerate the expansion of China's introduction of new cars, Ford's series of adjustments in China, due to its dissatisfaction with the current market share. Ford executives and Changan Ford Mazda executives have repeatedly told the media to express “ does not meet &rdquo's position. “ we should not be satisfied with the existing ranking, ” in March this year, Changan Ford Mazda President Shen Yingquan stressed that Nandu accepted a reporter to interview.
In a recent forum, Ford automotive Asia Pacific and Africa manufacturing business office manager Hu Murong said, “ Ford brand in the Chinese market share is only 2%. Of course there are many reasons.
Hu Murong did not point out what reason is there, but compared to other international brands, Ford came to Chinese development of passenger car late, on the other hand it is because the past are not really paying attention to China market, which leads to a series of problems, for example, the first production version is too old, and later introduced the new car speed is too slow, but the lack of China consumers understand, did not like the general public as in Chinese, targeted research and development.
Analysts believe that, from Ford in recent years to Asia Pacific headquarters moved to China and the series of adjustments, Ford's attention to the Chinese market is growing. It will take at least two to three years to judge whether the adjustment will succeed or not.
“ in the next 7 to 10 years, the Asia Pacific and Africa will account for the largest proportion of Ford's global growth. ” vice president of Ford motor company group president for Asia Pacific and Africa Han Ruiqi said that despite the global economic situation, Ford in the Asia Pacific and Africa investment and expansion strategy has not changed since 2006, Ford investment in the Asia Pacific region is not more than 3 billion U.S. dollars, Ford will continue to increase investment in China market.
